Project overview
The Night Market is a contemporary Taiwanese dining eatery inspired by the food memories of the owner’s childhood and the delicious flavours of Taipei’s street-food stalls. Combining those memories and taste sensations with a uniquely designed space, the restaurant is its own modern-day market that is vibrant, casual and fuss-free.
The team behind the Taiwanese restaurant commissioned Latitude 22N to design a set of new illustrations and branding elements for their third location in Tai Koo Shing Cityplaza. Elaborating on the branding we designed for them we created some new characters such as the octopus gone wild or the strong tin robot to inject a dose of fun, new, modern and witty designs throughout the interior, printed material and products.
Photo credit: Jonathan Leijonhufvud