Project overview

Parenthèses is the one and only French bookshop in Hong Kong. Rooted amidst the hustle and bustle of the city since 1987, Parenthèses is a part of the local community and is dedicated to promoting French language and culture in Hong Kong.

After redesigning their identity, Latitude 22N delved into the imaginary world of a bookshelf to create a set of fun illustrations for gift wrapping paper and packaging. Owls, cats, buses, secret windows animate this fun print that’ll make you smile.