Project overview

Pollination Projects is an independent Brand Marketing, Communications & PR company based in Hong Kong. The founder, Anjali Nihalchand, helps kick-start, refresh, renew and/or restore Brand, PR and Digital Strategy and Positioning of small to medium size hospitality and lifestyle brands.

The name embodies the idea of growth, communication, spreading the word, cultivating and multiplying – all key elements to helping brands with marketing and PR. Latitude 22N worked on an effective solution to illustrate the pollination process for the logo and created a set of illustrations to emphasise the liveliness and creativity of the founder and the collaborative nature of the company.