Project overview

Petite Amanda, the concept of French-Taiwanese model Amanda S., is a pâtisserie with two retail locations in Hong Kong.

Latitude 22N’s task for Petite Amanda was to create a logotype, core identity elements, interior branding and the design of bespoke packaging for a diverse array of products ranging from exquisite patisserie through to jams and cookies.

The logo was designed to capture the personality and signature of Amanda and asserts an individual, delicate and sophisticated look.

Working with Amanda’s vision for her brand “Pastry is about colors. When people come to Petite Amanda I want them to feel like they are stepping out of Hong Kong and entering in a dreamy and vibrant world”, we created a delicate and dreamy patterning that is the uniting aspect of the brand and serves to underline the light, cheery and layered nature of the delicacies.

Together, the logo, the colors and the patterning create an elegant and cheery atmosphere that heightens the sense of discovery and surprise – much alike the experience of eating one of Amanda’s refined pastries.