Parenthèses is the one and only French bookshop in Hong Kong. Rooted amidst the hustle and bustle of the city since 1987, Parenthèses is a part of the local community and is dedicated to promoting French language and culture in Hong Kong.
To celebrate their 25th anniversary, Parenthèses commissioned Latitude 22N to develop a full rebranding of their identity which consisted of a new logo, stationery, packaging and website alongside a book called “Le Fauteuil” reflecting on 25 years of writers, comic artists, artists, actors, chefs signing their books in the iconic armchair that sits at the shop’s entrance.
