Logo, stationery and inspiration

Latitude design studio’s visual identity needed to capture the company’s unique process to create homeware collections using traditional craft techniques instilled with clean lines and a contemporary sensibility. With that in mind, latitude designed a logo, stationery, website and packaging, each stamped with a distinctive gestural ink mark, their signature. The completed identity reflects the company’s commitment to quality, an appetite to create poetic, delicate and unique objects and a love for traditional handcrafts all of which are essential to the brand.

Like our style but want to see more? You’re in luck – we love adding our passion to other projects. Aside from our regular homeware collections, we can also help you create an entire visual identity for your brand.

Email info@latitude22n.com to find out more.

Hand drawn logo and ink

The name latitude and its inherent association with horizontal lines inspired the design of the logo which was hand rendered in a very gestural manner rather then digitally made to reflect the refined techniques used in the making of each of latitude’s collections. 

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Ink on watercolor paper

Color and material have been very important elements in the design of the identity. latitude mixed grays and silver with muted hues of blue, green and cyan. The hues of blue, green and cyan are very much identifiable and appear in all the designs as ink drips or dips for a unique handmade feel while the grays and silver foil add a hint of crispness and a contemporary sensibility to the logo and the text. latitude was also determined to use high quality materials in every elements of their branding such as heavy uncoated stocks and silver foils.

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Detail of front and back of business cards, offset print and silver foil stamped logo on heavy uncoated paper

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Detail of airmail envelope, offset print on uncoated paper

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Detail of folder, silver foil stamped logo and offset print on heavy uncoated paper

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Detail of letterhead and folder, offset print and silver foil stamp on heavy uncoated paper

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com

Whole stationery set including business cards, letterhead, envelopes, folders and CD's

For enquiries on branding, visual identity and graphic design projects please email us at info@latitude22n.com